top of page
Astronomical Sales
In Dec 2019, the sun and the moon teamed up to paint the Mastercard logo in the sky. With the partnership with Noon, we decided to take advantage of nature and give its customers the ‘sale of the century’.
She Is...Priceless
She is…Priceless celebrates the selfless, limitless, fearless, and effortless women of South Africa. The everyday woman who is powerful, despite her age, goals, or ethnicity. She is an extraordinary human being who dedicates her life to others and consequently, she is…Priceless.
Women’s month in South Africa is a time where women celebrate freedom, empowerment, and gender equality. To mark this significant occasion, we created four short videos showcasing strong, successful South African women, all of whom have real-life stories to tell. Stories of struggle and resilience, told within deeply relatable content so that every woman can relate, and every man can recognize.
As a strong supporter of gender equality, Mastercard set out to create an emotional and thought-provoking content campaign that celebrates the everyday woman, while linking to the brand’s Priceless platform and passion points. As a result, the brand was able to help foster brand intimacy and establish an emotional connection with its audience.
Women’s month in South Africa is a time where women celebrate freedom, empowerment, and gender equality. To mark this significant occasion, we created four short videos showcasing strong, successful South African women, all of whom have real-life stories to tell. Stories of struggle and resilience, told within deeply relatable content so that every woman can relate, and every man can recognize.
As a strong supporter of gender equality, Mastercard set out to create an emotional and thought-provoking content campaign that celebrates the everyday woman, while linking to the brand’s Priceless platform and passion points. As a result, the brand was able to help foster brand intimacy and establish an emotional connection with its audience.
Twitter's #FeminineArabic
In June 2021, Twitter became the first social media platform to offer a new language setting Arabic (Feminine) that acknowledges and better supports the feminine form of the Arabic language. Mastercard (@MastercardMEA) saw this as a perfect opportunity to align its own inclusion narrative with the launch of #FeminineArabic and turned to Twitter to run a supportive and wide-reaching campaign across the MENA region.
Her Voice
Introducing Her Voice by Mastercard, a podcast with purpose and Priceless possibilities, created by women…for women.
Saudi National Day
A priceless surprise
A Priceless Surprise
A giant vending machine in Dubai Mall that gave customes Priceless Surprises
UBER - Backseat hacks
An interactive facebook canvas
Jazz Festival 2020
Onground activations, LED screen animations and digital marketing
Dubai Jazz Festival 2019
Onground activations and digital marketing
Social Posts
bottom of page